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About Us

Topsalez is a registered company under the companies and intellectual property commission (CIPC) as Topsale Online with registration number: 2018/352130/07.

1.1 Company Information
TopSalez is focused on selling electronics, consumer goods i.e., finished goods by local and international suppliers. It plans to connect millions of household consumers and business to business through an online portal available 24 x 7 to internet friendly customers. It is a virtual online marketplace facilitating easy buying and selling of consumer goods. TopSalez aims to tap into the growing South African consumer products and retail industry, and it plans to start with its presence in the capital province which is Gauteng and scale up in other provinces namely, KZN, Western Cape and Mpumalanga and then expand operations nationally.
TopSalez generates positive cash flow from operations with at least 30 percent net profits to sales.
1.2 Mission and Vision
TopSalez’s mission is to offer high quality electronics, and consumer finished goods to customers and businesses along with doorstep delivery. We are committed to provide the service quality and value that our customers expect. Our foremost mission is to provide convenience on shopping of electronics and consumer finished goods to the customers followed by best value for money backed by quality and satisfaction.
Our vision is to become the first choice on online shopping for clothing, electronics/appliances, and small furniture.
Our values are critical to our success. They are the strong foundation of TopSalez and define who we are and set us apart from our competitors. They underlie our vision of the future.
These values include:

  • Performance excellence. We act like responsible owners, always seeking to meet or exceed expectations.
  • Teamwork. We act as a team, committed to each other, and bound by trust and loyalty.
  • Integrity. We treat one another, and all our stakeholders with dignity and respect. Honesty, ethical behavior, and integrity are fundamental characteristics of our business conduct.
    1.3 Keys to Success
    Our keys to success are:
  • Excellent products and service that builds and maintains customer loyalty.
  • Good quality, service and best value for money can assure the business at a high flow of customers.
  • Proven management ability to successfully run a similar business.
  • Our commitment to continuous improvement and total quality services.
    1.4 Products and Services
    TopSalez will offer a wide variety of clothing, electronics, and small appliances/furniture to the needs of the consumers, and it enables a greater market reach and convenience to the customers. It provides an online platform for household customers to choose from a wide variety of products listed in portal by sourcing goods from suppliers, distributors, wholesalers, and manufacturers. This portal also acts intermediately between the distributor and wholesalers or retailer to supply goods that are unavailable locally.
    1.5 Categories of Business
    The main model of business can be categorized into two major divisions according to the customer segment and the type of their interaction with the suppliers.
    1.5.1 Business to Customers (B2C)
    This is meant for household customers to provide them with convenience, quality, and best value for money. The customers can browse through the catalogs/website and see the different items listed in the portal (From our warehouse and suppliers) and can order the selected items, which can be delivered on their doorsteps. This is our main focus, and we concentrate all of our initial resources to run the business.
    1.5.2 Business to Business (B2B)
    This model is meant for the wholesalers and retailers who need some items which are unavailable in the local market or rare specific designs. This is for bulk shipments, and we charge them for the shipment and sourcing of the goods. This is not our primary goal. So as a start-up we don’t start with this, but we plan to implement this in the future.

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